Header Ads Widget

Ticker

6/recent/ticker-posts

Australian brides leading budget-friendly and ethical second-hand wedding dress trend - ABC News

Australian brides leading budget-friendly and ethical second-hand wedding dress trend - ABC News


Australian brides leading budget-friendly and ethical second-hand wedding dress trend - ABC News

Posted: 22 May 2019 01:00 PM PDT

Posted May 23, 2019 06:00:29

When Jacci D'Mellow lifted the white French lace gown from the box, she knew she had found the one.

The 30-year-old spotted her dream wedding dress listed online, in her size, on Christmas Eve, before she had planned to try her luck at the Boxing Day sales.

"I thought, 'that's a sign, I'm getting it'," Jacci says.

"It fit me really well. I did have to get the sleeves taken up and the length of it … but otherwise I loved it."

Jacci's special moment was important to Liz Marie, who had worn it at her wedding just two months before.

Liz, also 30, bought the dress new online from the Australian designer Grace Loves Lace.

But after marrying her husband in an intimate ceremony on the NSW south coast, the dress had served its purpose.

"I really just thought it would be a waste," says Liz, who has her mother's wedding dress in her closet.

"We got so many gorgeous photos, we even got video footage.

"I just didn't feel a need to keep it and store it away."

Liz listed the gown for sale on Stillwhite, an Australian-run website for second-hand wedding dresses.

She had kept all the original packaging, even the box it shipped in, and sent it off to Jacci.

"I wanted the person that was buying it to have the same excitement of having a beautifully wrapped dress on their doorstop, not just something that was put in a postbag," Liz says.

"I hope that she felt as lovely in it as I did and comfortable because that was the best thing about it for me."

Social media pressuring women to spend big

Australian brides have spent more and more money on wedding dresses over the past five years, according to research firm IBISWorld.

IBISWorld reports that couples tying the knot now have greater financial stability as people are marrying later, alongside modest growth in household disposable income.

Aleisha McCormack, host of the wedding planning podcast Bridechilla, says social media platforms like Pinterest and Instagram influence women to spend more on their dresses.

"When you think about it, a wedding dress is really worn for between six and 10 hours," McCormack says.

"Anything else you have in your wardrobe, if you think about the cost per wear, nothing ever [comes close] — unless you're a Kardashian.

"You should be striving to make yourself feel freaking fabulous and not feel like you have to go out of your means to buy a dress that's worth more than your first car if that's not what you want."

Brides focused on budget, ethical fashion choices

Bruno Szajer, who launched Stillwhite with his wife Ingrid in 2010, says Australian brides are leading the trend for used (or "pre-loved") wedding dresses.

He says about 8 per cent of the wedding dresses worn in Australia were listed for sale on Stillwhite last year.

How to help sell your dress:

  • Sell within two years of purchase
  • Dry clean the dress
  • Make any alterations reversible if possible

Australians also bought 42 per cent of the dresses sold on the site in March, compared with 28 per cent in the US and 16 per cent in the UK.

Modern brides, he thinks, are less sentimental, and more budget-savvy and environmentally-conscious.

They are also comfortable with making large purchases online, something he says was not common a decade ago when they launched the site with Ingrid's dress as their first listing.

"Some people thought I was crazy," Mr Szajer says.

Today, Stillwhite makes global sales of about $500,000 worth of dresses every month, according to IBISWorld, however Mr Szajer says sales in March were more than $1.2 million.

It was solely named as an example of an online competitor for brick-and-mortar sellers in IBISWorld's 2018 report into the Australian bridal industry.

"We are absolutely disrupting the industry — we're almost proud to say that," Mr Szajer says.

"But the industry is ready for a disruption."

McCormack says second-hand dresses are popular in her 8,500-strong global Facebook community, with brides-to-be seeking out an ethical fashion choice or looking to the option after suffering "sticker shock" (seeing how much a wedding dress costs).

"Unless you're out there putting labels on things, no one is going to know if you got your decor and dress and everything at a discount," she says.

"I say, save as much money as you can because there's 50 million things you could be spending your money on after the wedding rather than waking up with this sort of debt hangover and going 'omg I spent $5,000 on a dress when we've got a mortgage to pay'."

'Special to me at the time'

Like Liz, Jacci had no desire to keep the dress after her March wedding at the University of Western Australia.

She has sold it to a third mystery bride, also through Stillwhite.

"I don't see the point in keeping it — all it would have done is gone in the back of the wardrobe and I would have never worn it again," she says.

"I don't think when you put it on for your day you think 'oh, someone else wore this dress or this was special to someone else'.

"I didn't really think like that — it was just special to me at the time."

Topics: marriage, fashion, environmentally-sustainable-business, community-and-society, australia, perth-6000, nsw

Women online are raving about this stylish leopard print dress from Kmart - and it's only $20 - Daily Mail

Posted: 19 May 2019 06:30 PM PDT

Shoppers are going wild for a stylish leopard print dress - and it will only set you back $20.

The Long Sleeve Tier Hem Dress from Kmart that has been posted a number of times on social media, with scores of Australian mums rushing to buy the stylish outfit.

'Just bought it online, [it's the] best $20 leopard dress I have ever seen,' one woman said. 

Women on the internet are going crazy for a stylish leopard print dress from Kmart - and it's only $20

Women on the internet are going crazy for a stylish leopard print dress from Kmart - and it's only $20

'Wowzers Kmart keeps bringing it!,' another added.

A third said: 'Shut up and take my money.'

According to product information on Kmart's website, the 'stylish tier hem dress' is perfect for 'a casual day out'. 

The dress is made out of polyester and elastane, has a crew neck, long sleeves, a fabric tie with belt loops and a gathered tier hem.  

Fashion experts online have shown how the piece is just as good with slides and flats as it is with heels and boots. 

Eagle-eyed Kmart lovers confirmed that the dress is brand new in-store, with it yet to feature in Kmart's catalogue.

The Long Sleeve Tier Hem Dress has been posted a numerous amount of times on social media, with thousands of Australian mums rushing to buy it
'Sport this stylish tier hem dress for your next casual day out!' It says on the department store website

The Long Sleeve Tier Hem Dress has been posted a numerous amount of times on social media, with thousands of Australian mums rushing to buy it

However, many have struggled to get their hands on the sellout item, such is its popularity in store. 

'[You're] lucky to have gotten one!,' one commenter said. 

The dress also comes in a yellow floral print and navy with a variety of colourful cranes on it. 

Asos bulldog clipped dress causes a fuss online - BBC News

Posted: 25 Apr 2019 12:00 AM PDT

The dress that caused the controversy is modelled without the clipsImage copyright ASOS

Asos has apologised for leaving two bulldog clips on a dress for sale on their website.

They were clearly visible and being used to hold the dress in place and possibly to create more shape.

A sharp-eyed shopper spotted it, and then social media had lots to say about it.

The clips have since been edited out, but now some are left questioning whether online shops are misleading them in regards to sizing.

You may also be interested in:

Woman wakes after 27 years in a coma

Thousands of penguin chicks wiped out

Gorillas pose for selfie with rescuers

One person on Twitter said: "Ok, but are the clips included with the dress? It's a bold look."

Unfortunately they're not and weren't meant to be there in the first place.

Asos responded to the tweet in quick fashion - in just 10 minutes to be precise.

And by the afternoon the clips had been edited and removed from the dress.

But that didn't do the trick in stopping people talking about it.

Then of course the frustrations spread a little further to more general concerns about the way things are meant to fit and how they actually do fit when they arrive on your doorstep.

Some even going on to reference the Asos slogan.

Asos stocks more than 850 brands and ships all over the world but last year it warned profit growth was slowing.

But some shoppers now find the threat hypocritical saying the reason why some have to return large amounts of items is due to inaccurate sizing.

Yorum Gönder

0 Yorumlar