Alexa Chung becomes the new face of Lacoste perfume.

I really don't know why I hate her. but I do. Alexa - the coldsore - Chung has become the new face of Lacoste perfume. The perfume which will be released in due course (next year sometime) will feature Alexa in the ads. So now, you can dress like her, listen to her, watch her and smell like her.

I imagine it's a smell of self importance mixed with lighter fluid.

but, thats just me.